![]() ![]() Amazon forecasted two times more sales on Pet Day than Prime Day for pet supplies, making this the #1 shopping day for pet category sellers.Ĭategory sales events present a great opportunity for brands to reach new shoppers and identify promotions that resonate best with their audience. This May, Amazon hosted the first ever Amazon Pet Day, featuring 24 hours of deals on pet supplies. The event was a success, as Health, Personal Care, and Beauty on Amazon reported the greatest YoY category growth of 20% in sales. Beauty brands did not have to compete with big ticket items and consumer electronics during Prime Day or Cyber 5. This event ran for three weeks, with rotating deals and category features ahead of Black Friday, Cyber Monday, and the holiday gifting season. Last October, Amazon hosted its first-ever Holiday Beauty Haul event, featuring deep discounts across a variety of cosmetic and beauty products. Brands will have the opportunity to be agile with advertising, reach new shoppers, grow sales, and capitalize on the increased traffic onsite. We are observing an emergence of category-specific shopping dates, influencing shopping patterns for top-growing categories on Amazon. Plan ahead by setting aside a test-and-learn slush fund to activate incremental media during events. The majority of retailers have launched their own shopping days, like Walmart’s Deals for Days or Target’s Deal Days, to influence the retail calendar. Among e-retail sales events, Amazon Prime Day remains the most prominent – but how can brands prioritize their media during Prime Day and other major retailer sales events? 1. In 2021, studies found that 87% of online spending during the two-day Prime Day period went to Amazon, while Walmart and Best Buy combined captured under 10% of sales. Amazon continues to be tight-lipped on when in July Prime Day will be, though they started preparatory conversations with partners as early as March.Īnnouncing the official dates as last-minute as possible ultimately helps Amazon dominate Prime Day as the sole shopping destination by limiting turnaround time for their competition to react. Digital sellers and shoppers have a good idea of what to expect on Amazon Prime Day, as this year marks the 8th annual Prime Day in the US.
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